Privacy Policy

Lyrome Inc. (“Lyrome”, “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit lyrome.com (the “Site”) or purchase our products.

By using our Site or purchasing our products, you consent to the practices described in this Policy.

1. Company Information

Lyrome Inc. is a corporation registered in Ontario, Canada.
Registered address: 2285 Durwin Drive, Unit 12, Mississauga, Ontario, L5L 3S3, Canada Contact email: privacy@lyrome.com Website: lyrome.com
For our United States operations, Lyrome Inc. also operates through Novela Luxe LLC (a transitioning name to Lyrome LLC), a Wyoming-registered entity.

2. Information We Collect

We collect information in the following ways:

2.1 Information you provide directly

• Name, email address, phone number, shipping address, billing address
• Payment information (processed securely by our payment processors; we do not store full card details)
• Account credentials if you create an account
• Product reviews, testimonials, or feedback you submit
• Communications with our customer service team
• Responses to skin analysis quizzes or consultations
• Marketing preferences

2.2 Information collected automatically

• IP address, browser type, device type, operating system
• Pages viewed, time spent on pages, referring URL
• Cookies and similar tracking technologies
• Purchase history and browsing behavior on the Site

2.3 Information from third parties

• Social media platforms if you interact with our brand there
• Shipping carriers regarding delivery status
• Payment processors regarding transaction status
• Marketing and analytics partners

3. How We Use Your Information

We use your information to:

• Process, fulfill, and ship your orders
• Communicate about your orders, account, or inquiries
• Provide customer service and respond to your requests
• Personalize your experience and recommend products
• Send marketing communications where you have consented
• Improve our products, Site, and services
• Detect and prevent fraud, abuse, or security incidents
• Comply with legal obligations, including tax and consumer protection laws
• Enforce our Terms of Service

4. Legal Basis for Processing (EU/UK Residents)

If you are located in the European Union or United Kingdom, we process your personal data under the following legal bases:

• Contract: to fulfill your orders and provide services you request
• Legal obligation: to comply with tax, consumer protection, and product safety laws
• Consent: for marketing communications and non-essential cookies
• Legitimate interests: to improve our products, prevent fraud, and grow our business, where these interests are not overridden by your rights

6. International Data Transfers

Lyrome Inc. is based in Canada. If you access our Site from outside Canada, your information may be transferred to, stored, and processed in Canada, the United States, or other countries where our service providers operate. We take reasonable steps to ensure your data receives adequate protection wherever it is processed, including through standard contractual clauses for transfers from the EU.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Site, remember your preferences, analyze traffic, and personalize content. You can control cookies through your browser settings. Some features of the Site may not function properly if you disable cookies.

For more detail, please see our Cookie Policy (linked in our Site footer).

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, including for legal, accounting, tax, or reporting obligations. Order and transaction records are typically retained for seven years to comply with Canadian and US tax law. Marketing data is retained until you unsubscribe or request deletion.

9. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Correct inaccurate information
• Request deletion of your information, subject to legal retention requirements
• Object to or restrict certain processing
• Withdraw consent for marketing communications at any time
• Request data portability
• Lodge a complaint with a data protection authority

Canadian residents have rights under the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial laws.

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know, delete, and opt out of the sale of personal information. We do not sell your personal information.

EU and UK residents have rights under the General Data Protection Regulation (GDPR) and UK GDPR.

To exercise any of these rights, contact us at privacy@lyrome.com. We will respond within the timeframes required by applicable law.

10. Marketing Communications

If you have opted in to receive marketing emails, you can unsubscribe at any time by clicking the “unsubscribe” link in any email or by contacting us at privacy@lyrome.com. You will still receive transactional emails related to your orders.

11. Children’s Privacy

Our Site and products are not directed to children under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, contact us at privacy@lyrome.com and we will promptly delete it.

12. Data Security

We use commercially reasonable technical and organizational safeguards to protect your information, including encryption in transit, access controls, and vetted third-party processors. No system is completely secure, however, and we cannot guarantee absolute security.

13. Third-Party Links

Our Site may contain links to third-party websites. This Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party site you visit.

14. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top will reflect the most recent version. Material changes will be communicated through the Site or by email where appropriate.

15. Contact Us

For any questions or requests regarding this Privacy Policy or your personal information, contact: Lyrome Inc. 2285 Dunwin Drive, Unit 12 Mississauga, Ontario, L5L 3S3, Canada Email: privacy@lyrome.com